Two people who never needed a second briefing.
In 2017, Hilal Ul Fayaz quit his job at one of India's biggest PR firms with a plan to take a break. The break lasted about a week — a client called with an event and a question: can you do it on your own?
He dialled one number. Karandeep Bhatia, the designer he'd worked with on Uber, Air India, JCB and the International Film Festival of India — the one colleague who understood every brief at first pass, no shouting, no revisions, no friction.
"I'm starting a company. In?" "That's our game."
That was October 2017. Five months later, a team of five ran CII's Partnership Summit end to end. Social Sack has been in the big rooms ever since.
Hilal Ul Fayaz
Advertising and PR by education (Pune), media by masters, content by obsession. Cut his teeth on Uber, Air India, JCB and IFFI at Perfect Relations before building Social Sack's content-first spine.
Karandeep Bhatia
Graphic designer, then video editor, then the guy who shoots, cuts and delivers entire campaigns himself. The reason Social Sack never outsources the craft.
In-house, Social Sack keeps the two crafts that define it closest: content experts who research like academics before they write a word — several hold PhDs — and design experts who've built identities for everything from ministry summits to day-old startups.
Around that core sits something rarer: a circle of specialists — shooters, editors, developers, PR hands, production crews — who have answered our calls for years, at all hours, in whatever capacity a project demands. We don't treat them like vendors, so they don't work like vendors.
The result: you never pay for a department you don't need, and you always get a person who has done it before — usually at a scale bigger than your brief.
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