Built around the TVC and the print ad.
- Creative campaigns
- Policy fluency
- Institutional depth
Ideas. Influence. Impact.
- Strategic communications
- Consulting
- Brand
- Digital
- Production
- Advocacy
IdeasStrategy, narrative and positioning
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Who we are
Social Sack is a multidisciplinary communications and consulting firm. We work where business meets public interest, helping institutions, apex bodies and enterprise brands turn strategic intent into measurable real-world influence.
What we do
- Advise institutions on high-stakes communications mandates
- Build narrative platforms for industry apex bodies
- Execute complex central ministry and public sector campaigns
- Shape consumer and corporate brand reputation end to end
- Deliver production, digital and media operations under one roof
What we are not
A single-discipline advertising agencyA PR vendor that stops at press releasesA production shop without strategic ownershipA digital agency chasing vanity social metrics
We are strategic advisors who stay through execution and delivery.
9+Years of operations
51+Ministries & departments
100+Corporate clients
31+Operational cities
350+Flagship events
100+Integrated campaigns
Strategy & ConsultingBrand & CreativePublic Affairs & AdvocacyDigital & SocialInfluence & PartnershipsProduction & ExperiencesBid & Mandate Management
A different kind of agency
Most agencies are built on a cascade. We’re built on a foundation.
Strong on strategic decks.
- Strategy
- Creative storytelling
- Execution
Executes scripts on order.
- Production
- Positioning
- Narrative strategy
All four, in one house.
- Strategy
- Institutional depth
- Creative
- Full production
The traditional model
Eight disconnected specialists.
The brief is lost in translation, then handed off, misaligned and split. Accountability fragments. Impact dilutes while costs escalate.
The Social Sack model
One partner absorbs the brief.
Strategy, creative, digital, production and on-ground delivery sit in one integrated core. Nothing is lost between agencies.
End-to-end accountability
Eight stages. One owner.
- Single point of accountability. One partner owns the brief end to end.
- No narrative degradation. Strategy informs creative and production directly.
- Faster time to market. Decisions happen inside one team.
Before we communicate, we understand
Every brief asks questions.
- Q1
What should we say?
- Q2
Who needs to hear it?
- Q3
What should they do?
- Q4
How will we prove it?
The capability stack
One brief. One partner. Multiple practices.
Select a practice
Sector footprint
Trusted where the stakes are high.
From boardrooms and ministries to mass audiences and digital communities.
- 51+Ministries & departments
- 350+Flagship events
- 100+Corporate clients
Real briefs. Real work. Real impact.
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Case 01 · CII · since 2018
A stronger CII, together.
Driving meaningful conversations through digital and social media communications across CII’s flagship events and initiatives.
400+CII events
since 2018
since 2018
- Annual Business Summit
- Big Picture Summit
- Partnership Summit
- Other initiatives
Case 02 · Our work with Kia
Kia Seltos.
01 Influencer campaign & digital amplification for the launch of the brand-new Kia Seltos 2026.
For the first time, we pitched a combined approach bringing together lifestyle, entertainment and tech creators, with subtle brand integration across content. The idea was to reach diverse audience segments while keeping the integrations natural and engaging.
- Creators
- 16
- Reach
- 58M
- Impressions
- 109M
- Engagements
- 17.6M
Watch the reels
Reel 01
Creator@daddygoesgymKia Seltos 2026
Watch on Instagram
Reel 02
Creator@technoruhezKia Seltos 2026
Watch on Instagram
Reel 03
Creator@the.photography.bloggerKia Seltos 2026
Watch on Instagram
Reel 04
Creator@priyanshu_extraaKia Seltos 2026
Watch on Instagram
Kia Syros EV
Influencer & awareness campaignDriving influencer engagement and digital amplification through a curated mix of creators, building awareness around Kia’s electric mobility proposition.
OngoingCredentials
Recognised. Registered. Ready for institutional mandates.
ISO 9001:2015Quality management
Process excellence and quality delivery across services.
CMMI Level 3Capability maturity
Mature processes, institutional delivery, operational rigour.
ISO 20000-1:2018IT service management
Robust IT infrastructure, digital operations and reliability.
ISO 27001:2022Information security
Safeguarding data integrity and information governance.
- DPIIT recognised startup Cert. DIPP18746
- Recognised by the Department for Promotion of Industry and Internal Trade under Startup India.
- Ministry of Corporate Affairs Private limited company
- Soziale Sack Advert Pvt. Ltd., incorporated 24 January 2018.
- J&K Startup Portal Listed · Jammu
- Listed on the official J&K Startup Portal.
- Atal Incubation Centre J&K EDI Incubation & mentorship
- Supported through the Atal Incubation Centre for regional ecosystem acceleration.
Our team
The people behind the work.
Hilal Ul Fayaz
FounderLeads strategy and client relationships, with a background in PR and advertising. Known for handling mandates where the stakes are high.
Karandeep Bhatia
Co-founderRuns creative and production, from design to shoot to final cut. Keeps the craft in-house.
Soumitra Parijat
Founding MemberLeads strategy consulting, government tenders and new business. Brings a government consulting background from PwC and EY.
Piyush Goyal
Senior SpecialistHandles social, paid media and online reputation for brands. Nine-plus years of campaign experience.
Dharini Mishra
Senior StrategistWorks across PR, corporate communications and content strategy. A steady presence at our biggest events.
Sumit Kaushik
Senior ConsultantSupports client strategy and delivery across our digital mandates.
Harshita Sharma
Content HeadLeads content across campaigns and events. Keeps the writing research led.
Sushant Sharma
Content SpecialistWrites and plans content, from copy to digital strategy. Works across institutional and consumer brands.
Local roots · global reach
Built in the valley for the world.
Six hubs, 31+ operational cities and delivery in 12+ Indian languages.
Start a conversation
Let’s work on something that matters.
Whether you represent a government ministry, an apex industry body or an ambitious enterprise brand, we will assemble the right capabilities around your mandate.